H&M have already got their next designer collaboration lined up. H&M will be working with Marni. The collection, which include womenswear, menswear, jewelry, shoes, bags, and scarves. The new collection will be available in 260 H&M stores worldwide and online on March 8, 2012.
The Italian label's founder Consuelo Castiglioni has designed a spring collection for the high street brand. She stated that "For women, the colors are vivid and the prints are bold, be they African inspired or simpler color blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. For men, the colors and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics."
H&M and are expanding their designer colloaboration list having worked with Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo and Lanvin. As well as their current collaboration with Versace with
Heres a sneak peak at the new behind the scenes promotion video.
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